Casa.com
CAIXA
Habitação /Housing credit

AgenciaClick Isobar, 2007

YAHOO!Big Idea Chair Award Finalist Case 2007

Campaign for Caixa's habitation credit lines. On this project we used a technique known as binaural audio to engage users on a journey through their dream houses. At the end of the experience, a relaxed an immersed user was surprised by an alarm clock, awakening him from his dream tour and inviting to make it come true, with a little help of Caixa's habitation loans.

Blog Gaspar
Gradiente
Cine Mobile

Africa, 2006

CANNES CYBER LIONS 2006 Finalist Campaign

Gradiente Cine Mobile was an interactive campaign made for the launch of a brand new mobile phone with a 4 megapixel camera. To sell this attribute, a small screen movie critic celebrity, called Gaspar Ferdinand, got interactive with people all around the country, reviewing amateur videos. People actually believed that ‘the 8th art’ celebrity and critic was a real person.”

Vote Christ
CAIXA

AgenciaClick Isobar, 2007

The Christ from Rio was elected one of the new 7 wonders of the world. Our job here was to motivate and invite all the employees from CAIXA, via intranet, to enter the official site and vote. The issue here was that we had only 2 weeks to do it before the voting deadline. We had almost 15,000 signatures in this period.

Timemania
CAIXA

AgenciaClick Isobar, 2008

COLUNISTAS PROMO DF 2008 BRONZE AWARD

Campaign for Brazil's soccer clubs lottery. We created an engaging experience using Brazilians love for soccer and exploring this sport rivalry. We asked people to show their passion for their teams by running a championship to prove which soccer club has the most die hard fans. While the teams are disputing the national league, the fans are engaged on a dispute of their own via social media sites such as YouTube and Orkut, and experiencing some innovative mobile action on Brazil's stadiums, interacting with the scoreboard via SMS. At the end of the season, the team with the most passionate fans will get a special cup presented by Brazil's soccer confederation.

13th salary
CAIXA

AgenciaClick Isobar, 2007

COLUNISTAS DF 2007 GOLD AWARD
COLUNISTAS BRASIL 2007 GOLD AWARD

The 13th salary is a bonus payment that every employee in Brazil gets by the end of the year. We created an interactive banner to CAIXA, as they offer among their loan products the 13th salary payment anytime of the year. It’s a great feature, as many people need the money to pay their debts. Like a game, the user could move the pieces around, when the message appeared: “Your 13th salary whenever you want. Click here to contract"

Mr. Potatoe
MANTECORP, Coristina D

Africa, 2006

Flu is not something to play with. Although that, we came up with and idea to illustrate how it’s uncomfortable and somehow pathetic to keep your working routine when you’ve got influenza. And of course, prevention is the best medicine.
That’s what Coristina D is all about.

Code
FIAT

AgenciaClick Isobar, 2008

FIAT came up with an assignment asking us to make something for their Adventure lineup and an issue: how to talk exclusively with the hardcore adventurer target and “speak their language”? We came up with a banner advertisement message fully in morse code. Only hardcore adventurers would find out the hidden message. To those who couldn’t get this, we linked Wikipedia’s address with morse code explanations. “Only true adventurers can understand a car that speaks their language.

Elevator Ducato
FIAT

AgenciaClick Isobar, 2007

COLUNISTAS DF 2007 GOLD AWARD
COLUNISTAS BRASIL 2007 GOLD AWARD

The digital and interactive initiative explores traditional use of online advertising in lifts as a collective and interactive experience. Taking advantage of the platform based in browsers (IE, Firefox), internet connection and Flash application we plugged inside the lift a webcam to capture the people's image in real time and show them projected inside the online advertisement on the screen, thus allowing them to realize how large the Fiat Ducato's cargo room is.

Micareta Carnival
BANCORBRÁS

AgenciaClick Isobar, 2007

Carnival season in Brazil is almost like a religion. It’s a time of joy and fun. We had the essay of creating an interaction on a Newspaper website, to invite people from the capital to enjoy Carnival in a small closer city called Caldas Novas.

The Loveland
EMBRATUR/Brazilian Ministry of Tourism

AgenciaClick Isobar, 2008

Global website developed as some sort of E-card and social network to the LGBT Pride Parade in Sao Paulo, Brazil. More than 2,5 million people joined the LGBT parade and festivities at Avenida Paulista. Much more than the New Years Eve celebration last year, which gathered almost 1,9 million people.

Drive safe mobile game/tool
Ministry of Transportation

AgenciaClick Isobar, 2007

We created a tool/game to advert people about the risks of careless or inappropriate driving. Inside a normal mobile racing game, we input a governmental message that interacts with the user, using his own mobile phone as a tool.

How it works:
After downloading it, the user could play it as a regular racing genre game.
As he misses control of the virtual car and get involved into a high speed accident, he sees in a fade his own in and out box messages, some contact list names and finally some photos of his own, stored inside the mobile phone.
Sign-off: “Irresponsible driving makes your whole life just pass by.”

Slimmer
Runway

AgenciaClick Isobar, 2007

To show the importance of a healthy weight loss, a mobile app was sent from Runway Gyms to nearby customers´ mobile phones. The app make people look a lot thinner than they really are, using mobile´s camera and changing the picture taken. Being thinner isn’t always good and Runway Gym is the closest professional healthy way to get in shape.

Behind Words
ESTADÃO

AgenciaClick Isobar, 2007

A newspaper reader must have your own ideas built by your criticism and democracy rights. A good newspaper is the one which stimulates thoughtfulness and judgments, keeping its impartiality. That way, we find our path to uncover the truth behind the words. We created many ads with simple quotes by great politicians and presidents that made the news. Each line was a mask, revealing a part of an image behind it. What you see may differ from what you read.

ITM III Oracle
INTEL

MRM Worldwide, 2009