Casa.com
CAIXA
Habitação /Housing credit

AgenciaClick Isobar, 2007

YAHOO!Big Idea Chair Award Finalist Case 2007

Campaign for Caixa's habitation credit lines. In this project we used a technique known as binaural audio to engage users on a journey through their dream houses. At the end of the experience, a relaxed an immersed user was surprised by an alarm clock, awakening him from his dream tour and inviting to make it come true, with a little help of Caixa's habitation loans.

Blog Gaspar
Gradiente
Cine Mobile

Africa, 2006

Gradiente Cine Mobile was an interactive campaign created for the launch of a new mobile phone series with a 4 megapixel camera. To sell this attribute, a small screen movie critic, called Gaspar Ferdinand, interacted with people all over Brazil reviewing amateur videos and sharing his life on social media and on his own blog. People actually believed that ‘the 8th art’ celebrity and critic was a real person.”

Vote Christ
CAIXA

AgenciaClick Isobar, 2007

The Christ from Rio was elected one of the new 7 wonders of the world. Our job here was to motivate and invite all the employees from CAIXA, via intranet, to enter the official site and vote. We had only 2 weeks to do it before the voting deadline. Results: almost 15,000 signatures in this period.

Timemania
CAIXA

AgenciaClick Isobar, 2008

COLUNISTAS PROMO DF 2008 BRONZE AWARD

Campaign for Brazil's soccer clubs lottery. We created an engaging experience using Brazilians love for soccer and exploring sport rivalry. We asked people to show their passion for their teams by running a championship to prove which football club has the most die hard fans. At the same time the teams were disputing the national league, fans were engaging on a dispute of their own via social media sites such as YouTube and Orkut, and experiencing some innovative mobile action on Brazil's stadiums, interacting with the scoreboard via SMS. At the end of the season, the team with the most passionate fans got a special trophy presented by Brazil's soccer confederation.

13th salary
CAIXA

AgenciaClick Isobar, 2007

COLUNISTAS DF 2007 GOLD AWARD
COLUNISTAS BRASIL 2007 GOLD AWARD

The 13th salary is a bonus payment that every employee in Brazil gets by the end of the year. With CAIXA, they can get this bonus at anytime

Mr. Potatoe
MANTECORP, Coristina D

Africa, 2006

We shouldn’t play with Flu. It can make us feel silly sometimes, you know?

Code
FIAT

AgenciaClick Isobar, 2008

FIAT wanted something for their Adventure lineup. The challenge was: How do we talk exclusively to hardcore adventurers? This banner was fully developed using morse code. For those who couldn’t get the message, we added a link to Wikipedia’s address with morse code explanations. The hidden message? “Only true adventurers can understand a car that ‘speaks’ their language. --. --- - / .. - ..--.. ?

Elevator Ducato
FIAT

AgenciaClick Isobar, 2007

COLUNISTAS DF 2007 GOLD AWARD
COLUNISTAS BRASIL 2007 GOLD AWARD

This digital and interactive initiative explores traditional use of online advertising in lifts as a collective and immersive experience. Taking advantage of the platform based in browsers (IE, Firefox), internet connection and Flash application we plugged a webcam inside a lift to capture people's images in real time and to show them projected inside the online advertisement on the screen, thus allowing them to realize how large the Fiat Ducato's cargo room is. Gnarly, eh?

Micareta Carnival
BANCORBRÁS

AgenciaClick Isobar, 2007

In Brazil, Carnival season is just like a religion. People stop what they’re doing to have joy and fun wherever they are. Even if they’re reading the news. TIM BUM

The Loveland
EMBRATUR/Brazilian Ministry of Tourism

AgenciaClick Isobar, 2008

This is an international website developed as some sort of E-card and social network to the LGBT Pride Parade in Sao Paulo, Brazil. More than 2,5 million people joined the LGBT parade and festivities at Avenida Paulista. This is bigger than the New Years Eve celebration last year, which gathered almost 1,9 million people. So, is Sao Paulo gay enough for ya?

Drive safe mobile game/tool
Ministry of Transportation

AgenciaClick Isobar, 2007

This is a public service message disguised as a racing game. The objective was to make people aware of the risks of careless and inappropriate driving.

How it works:
After downloading the game, the user could play it like any other racing game.
When he lost control of the car and got involved into a high speed crashing, the game would show his recent messages, contact list names and even some photos stored in his mobile phone. “Irresponsible driving makes your whole life just pass by.”

Slimmer
Runway

AgenciaClick Isobar, 2007

While humankind is still trying to discover the secret of healthy weight loss, HolzeingerLabs have found a miraculous way to make people get fit!  a mobile app was sent from Runway Gyms to customers´ mobile phones. The app uses the phone camera to make them look a lot thinner than they really are.

Behind Words
ESTADÃO

AgenciaClick Isobar, 2007

A good newspaper stimulates thoughtfulness and criticism, right? But are you sure you’re getting what’s really happening behind those words?

The Oracle
Intel

MRM London, UK

I just love IT managers. This is a quiz specially developed to put their skills to the test. Only the best would be eligible to enter the ultimate experience: the ITM3 game. Savvy, code boy?

Sky+HD
Sky

"Creative concept"

MRM London, UK

Only with high definition you can experience the real thing. This ad uses the youtube HD toggle function to show 2 different video perspectives. One without high definition, starred by a Bruce Willis look-alike; and another one in HD, with the real actor. Both are talking about the benefits you can get with Sky+HD. But only one has got the real thing.

The world at your feet
Mastercard

"Creative concept"

MRM London, UK

Taking the fans into the pitch. This idea is about asking football fanatics to create support messages for their teams using a digital platform. Those very messages were to be printed on the Uefa Champions League Final ball, made by Adidas, using Nano Printing technology. The ball would have thousands of microscopic messages without compromising its design or physical characteristics. Videos with the making of the ball, tours and limited edition balls were to be made available later.